Amazon​ closed at $105.66​ (up $1.66)​ and added one more day to its five​ straight days of gains

A quick look at Friday: after closing at $104 on Thursday, Amazon maintained a strong bullish bias that helped the stock close higher at $105.66 Friday. However, market bears ensured the Jeff Bezos’s company topped out at $105.76 and that by the end of the session, the market had marked out a distinct $103.55 to $105.76 range.

Amazon made an initial breakout above its 10 day Simple Moving Average at $104.93, a potential indicator of a newly emerging bullish phase. Despite this, Amazon is 77 cents away from testing key resistance at $106.43. Peaking above this level could inspire market bulls and open the path to further gains.

Overall, looking at the technical analysis landscape, it seems Amazon might continue pointing upwards in the short term.

A look at other consumer discretionary stocks also showed bullish price action as Walt Disney was up 3.15%. Tesla gained 5.5%, as it traded at $170.06. Toyota added 1.95% to its value, and traded at $137.54.

Amazon hit a significant low of $81.82 around 4 months ago, but has since recovered 27.11%.