Falling for six consecutive days, Yum! Brands ended the session at $124.58 (down 1.17%)

A quick look at Friday: grinding lower but with no clear-cut direction, the US fast food company closed the session at $124.58 after forming a distinct $124.37 – $127.05 range.

Yum! Brands Inc made an initial break below its 3 day Simple Moving Average at $126.54, a possible indication of a forthcoming negative trend. On the other hand, note that Yum! Brands could begin to recover as it approaches significant support, now 96 cents away from $123.62. Dipping below could be an indication that further losses are ahead. Yum! Brands's lower Bollinger Band® is at $123.69, indicating that the asset has overextended to the downside and could, therefore, bounce back as buyers look for bargains.

Overall, looking at the technical analysis landscape, it seems that although indicators are mixed and some are pointing in different directions further drawbacks may be next for Yum! Brands.

Yum! Brands was not the only decliner in the consumer discretionary sector; Walt Disney dips 2.67% Friday to close at $96.14. Amazon lost 1.65% Friday and closed at $90.73. Lowe's lost 1.2% Friday and closed at $196.66.

The US fast food company has fallen back around 4.88% over the past 27 days, from a notable high of $132.52.