Ford is around $12.32 after losing 0.88%

The US automaker is sliding down from $12.43 to $12.32, taking a 0.88% loss as it nears the end of the session.

United States Initial Jobless Claims released earlier showed a marked improvement to 228,000 from the preceding data of 246,000, but fell short of the 200,000 figure forecast by a consensus of market analysts. United States Crude Oil Inventories released earlier showed a marked improvement to -3.74 million from the preceding data of -7.49 million, but fell short of the -2.33 million figure forecast by a consensus of market analysts.

While price action maintains a negative bias, United States ISM Non-Manufacturing PMI (Mar) released yesterday at 14:00 UTC with a figure of 51.2, while the previous figure was 55.1.

Ford Motor Co formed a session range of $12.31 to $12.48 leaving buyers and sellers highly concentrated around an active Fibonacci support level of $12.35. As the trading day comes to an end, chart analysis indicates Ford could begin to recover as it approaches significant support, now 10 cents away from $12.22. Dipping below could be an indication that further losses are ahead.

Ford Motors's stock value drop coincides with Toyota is down to $139.24, losing 0.84%, after ending yesterday at $140.42.

Positive performances can be seen by looking at other consumer discretionary stocks as Alibaba is up 4.07%. Amazon is trading at $102 after ending yesterday's session at $101.1 (up 0.87%).

Looking ahead, ongoing depreciation may be prolonged as as things stand, upcoming United States Non Farm Payrolls data is projected to fall short of market expectations with newly published data of 239,000, following on from the preceding figure of 311,000. New data is set to be published tomorrow at 12:30 UTC.

Furthermore, United States Unemployment Rate is expected tomorrow at 12:30 UTC.

Having set a significant high of $16.43 7 months ago, the US automaker is trading 24.35% lower.