Lethargic start to the session sees Yum! Brands drop as low as $136.98

Yum! Brands is down to $137.22, after ending yesterday at $137.74. Overall, a 0.37% loss or 51.5 cents today.

United States Producer Price Index released earlier showed a marked improvement to 0.2% from the preceding data of -0.4%, but fell short of the 0.3% figure forecast by a consensus of market analysts. Initial Jobless Claims in United States fell short of market expectations (245,000) with a reading of 264,000, continuing the decline from the previous figure of 242,000.

This down-slide takes place while positive United States macroeconomics indicators data was published earlier – United States Crude Oil Inventories beat analyst expectations of -917,000 and the previous reading of -1.28 million with new data of 2.95 million.

Bollinger Bands® shows an indication of recovery: the lower band is at $134.39, a low enough level to, generally, suggest that Yum! Brands Inc is trading below its fair value.

Technical analysis shows that Yum! Brands (currently on a downtrend) might reverse course and start going up in the short term.

In the meantime, negative performances are also seen in other consumer discretionary stocks as Walt Disney is down to $93.33, losing 7.72%, after ending yesterday at $101.14. Toyota is trading around $141.96 (down 1.14%).

Positive performances can be seen by looking at other consumer discretionary stocks as Alibaba gained 4.23%, currently at $86.46.

The stock has been trending positively for about 2 months. Over the past 9 days, Yum, a fast food corporation operating the KFC, Pizza Hut and Taco Bell brands, has retreated 3.61% from a noteworthy peak of $142.9.