A quick look at yesterday: after closing Thursday at $8.78, Under Armour closed at $8.87 yesterday after climbing to $8.94 and dropping back down.
At the same time, United States Core PCE Price Index (MoM) (Mar) came out at 0.3, while a consensus of analysts was expecting 0.3. United States CFTC Crude Oil speculative net positions released yesterday at 20:30 UTC with a figure of 236,400, while the previous figure was 244,600. Fresh CFTC Gold speculative net positions data from United States came out at 185,300.
Under Armour Inc made an initial breakout above its 10 day Simple Moving Average at $8.92, a potential indicator of a newly emerging bullish phase. Price action overcame a known Fibonacci resistance level at $8.83 by around 4.364 cents with prices hammering out a $8.72 – $8.94 session range. Under Armour's lower Bollinger Band® is at $8.62, indicating that the market is oversold and fertile for new buyers. On the other hand, note that Under Armour could be slowing down soon as it approaches resistance at $8.96. Of course, crossing it might suggest further gains are ahead.
Overall, looking at the technical analysis landscape, it seems Under Armour might continue pointing upwards in the short term.
A look at other consumer discretionary stocks also showed bullish price action as Walt Disney was up 2.57%. Home Depot added 2.25% to its value, and traded at $300.54.
Under Armour went up yesterday, yet these consumer discretionary stocks did not follow — Amazon went down 3.98%, closed at $109.82.
The sports equipment company has shed 27.5% over the past three months.