Yum! Brands continued a five day positive streak, up 0.94% to $138.55.

A quick look at Friday: Yum, a fast food corporation operating the KFC, Pizza Hut and Taco Bell brands, went up to $138.55, gaining 0.94%.

Chart analysis indicates Yum! Brands Inc is 68 cents away from testing key resistance at $139.23. Peaking above this level could inspire market bulls and open the path to further gains. With regards to technical trend indicators, chart analysis show that investors are seeking long positions as Yum! Brands price action surged above +100 — a key CCI threshold indicating an imminent bullish trend. Fibonacci-minded traders witnessed a key Fib resistance level of $138.78 holding firm – an indicator of highly concentrated supply around this level. Analysis based on the asset volatility indicates that Yum! Brands's upper Bollinger Band® is at $139.65, this is a slight indication of a slowdown.

Notwithstanding Yum! Brands's appreciation in recent days, the technical outlook suggests its bullish run is now fading.

A look at other consumer discretionary stocks also showed bullish price action as McDonald's was up 1.34%. Amazon was up 1.92%.

While Yum! Brands was bullish Friday, the following consumer discretionary stocks underperformed: Nike went down to $110.37, losing 2.65% after it closed at $113.37 Friday.

Also worthy of note, United States ISM Manufacturing PMI (Jun) is scheduled for tomorrow at 14:00 UTC.

The stock has been trending positively for about a month. Having set a significant low of $105.25 8 months ago, Yum, a fast food corporation operating the KFC, Pizza Hut and Taco Bell brands, is trading 30.41% higher.