A quick look at yesterday: an influx of buyers helped the US fast food company to end the session higher around $134.53, while establishing a $132.78 to $134.61 session range yesterday.
Yum! Brands's uptick comes amid good United States macroeconomic data released during the day — United States Non Farm Payrolls improved upon its previous reading of 294,000 with a new data release of 339,000.
Yum! Brands's uptick comes amid disappointing United States macroeconomic data released during the session – following a previous reading of 0.4%, Average Hourly Earnings in United States released yesterday at 12:30 UTC fell short of the 0.4% figure expected by analysts with an actual reading of 0.3%. Highly important Unemployment Rate data from United States beat analyst expectations of 3.5 with a reading of 3.7.
Yum! Brands Inc made an initial breakout above its 50 day Simple Moving Average at $134.52, a potential indicator of a newly emerging bullish phase. Yum! Brands is currently trading around the $133.88 Fibonacci resistance level. Despite this, Yum! Brands could be slowing down soon; it is getting close to the resistance line and is now at $135.17, only 64 cents away. Crossing the resistance line could, however, suggest that further gains are ahead.
Overall, looking at the technical analysis landscape, it seems Yum! Brands might continue pointing upwards in the short term.
This rally in Yum! Brands's share price coincided with other consumer discretionary stocks as Toyota traded at $146 after closing yesterday's trading day at $140.65 (up 3.8%). Nike added 4.35% to its value, and traded at $107.78. Walt Disney gained 2.46%, as it traded at $90.77.
Having soared to a high of $142.9 approximately a month ago, Yum, a fast food corporation operating the KFC, Pizza Hut and Taco Bell brands, is now trading 7.45% lower.