Yum! Brands is up 0.23% to $137.42, building on its six day of gains.

After closing the previous trading day at $137.1, Yum! Brands is up to $137.42, which makes for a move of 0.23%/32 cents today.

Meanwhile, United States Building Permits (Mar) came out at 1.41 million, while a consensus of analysts was expecting 1.45 million. Housing Starts in United States fell short of market expectations (0.4%) with a reading of -0.8%, continuing the decline from the previous figure of 7.3%. United States Building Permits released today at 12:30 UTC with a figure of -8.8%, while the previous figure was 15.8%.

Technical analysis trend indicators suggest that the Commodity Channel Index (CCI) indicator is above +100, meaning the market price is unusually high compared to the rolling average. Momentum evaluation shows that the Relative Strength Index indicates Yum! Brands is currently 'overbought' which suggests new gains will be harder to obtain. Analysis based on the asset volatility indicates that Yum! Brands's upper Bollinger Band® is at $137.23, this is a slight indication of a slowdown.

Overall, while Yum! Brands has been on an uptrend, technical indicators suggest that it has no obvious direction for the immediate future.

A look at other consumer discretionary stocks also shows bullish price action as Booking Holdings is trading at $2,707.77 after ending yesterday's session at $2,676 (up 1.19%). Alibaba added 1.31% to its value, now trading at $97.68.

While Yum! Brands is higher so far today, these consumer discretionary stocks are struggling: Toyota is down to $136.85, losing 0.65%, after ending yesterday at $137.75.

Furthermore, the market is looking at as things stand, upcoming United States Crude Oil Inventories data is projected to fall short of market expectations with newly published data of -2.46 million, following on from the preceding figure of 597,000. New data is set to be published tomorrow at 14:30 UTC.

The stock has been trending positively for about a month. After hitting an important low of $105.25 approximately 6 months ago, the US fast food company has bounced back 30.26% since.